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SAPPHIRE’s rebranding: A forever evolving story.

January 25, 2023

Since its inception in 2014, SAPPHIRE has established a name for itself for offering affordable trend inspired collections. Over the years SAPPHIRE has expanded its

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Faraz

Faraz Manan ensembles are a favorite among the young lads at the ‘Ambani Engagement’!

January 24, 2023

Faraz Manan’s popularity among the Bollywood celebrities comes as no surprise. Rather, what is surprising is that there is no certain clique that is wooed

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We’re playing Wally Sandhu’s ‘Tu Bewafa’ featuring Imran Ashraf on repeat, here’s why!

January 20, 2023

We last saw Imran Ashraf in ‘Dum Mustum’ and have been eagerly waiting since then to see him ace the romantic hero avatar again! Well the

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Meesha Shafi in hijab is getting all the attention in the first look from film ‘Mustache’

January 12, 2023

Actor and singer Meesha Shafi‘s hijab-clad look gets all the attention after the first look from feature film ‘Mustache’ recently came out. The film is

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Embrace The Festive Season With Chashni Sweets!

January 11, 2023

A mainstay of South Asian celebrations, Chashni Sweets is the boutique sweet house that offers mithai that carries the sweet taste of home. No celebration

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PAKISTANI ACTIVEWEAR BRAND GYM ARMOUR GOES GLOBAL

January 10, 2023

When it comes to putting together a vogue look, activewear is no exception. And with the activewear industry thriving in Pakistan, making niche sports products

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Winter

The Ultimate Winter Guide For The Sustainable Fashion Maven

January 4, 2023

We’re all for that main character energy! While we’ll never be over a classic powder blue-khakee combination, sometimes you have to step out of the

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In Conversation with Art Director and Storyteller Hashim Ali

January 2, 2023

Hashim Ali has redefined the way we look at creative direction. His craft is immaculate and every brand seems to realize that with him becoming

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Hasan

Hasan Raheem’s new album has the internet divided!

December 27, 2022

You have to give it to him! We’ve not seen someone in the recent past reach the heights he has reached in in a rather

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thrifting

You may or may not like it but thrifting is the fashion move dominating the scene!

December 26, 2022

Thrift stores have taken over our Instagram feeds like smog invading our skies but what is it all about and why the global hype? We

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