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Levi’s® Launches the Next Iteration of Buy Better, Wear Longer

September 23, 2022

Levi’s® just launched the next iteration of its “Buy Better, Wear Longer” campaign which builds on the brand’s long-term commitment to making fashion more sustainable

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GulAhmed’s Winter Collection 2022 is the ‘it’ Collection of the Season!

September 23, 2022

GulAhmed has just launched their Winter Collection for the year 2022 and we’re elated! The collection brings forth an alluring display of unstitched fabrics with

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denim

Maya Ali’s denim on denim look is your cue to stylish dressing this transitional season

September 21, 2022

Maya Ali likes to keep it classic and we’re always in awe of her ability to refresh a look which may not be as exciting

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jersey

#Watermelon is trending on Twitter and the reason might surprise you!

September 20, 2022

Watermelons are having a moment! On Monday evening, the Pakistan Cricket Board (PCB) finally revealed the much-awaited T20 Thunder jersey in a video featuring Babar

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iphone 14

Our favorite IPhone 14 memes from the internet

September 14, 2022

IPhone 14 has been released and we know what follows, Memes, memes and more memes! Many are saying that the latest IPhone is not much

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Celal Al

Turkish actor Celal Al of Dirilis: Ertugrul is in Karachi to help flood affected victims

September 13, 2022

Everybody in Pakistan has been affected by the floods, some physically, some emotionally and some mentally. While 1/3rd are directly affected by it and their

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How Lilly Singh became a trailblazer fashionista!

September 7, 2022

Style, fashion, trends, sticking to classics, experimenting- we love it all! Clothes have always been a medium of expression and whenever someone does something out

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Reimagining Luxury Real Estate with Pakistan’s First Vertical Forest.

September 6, 2022

  As more and more people move to cities, rural areas are shrinking and urban centres are expanding. This means more people need to be accommodated,

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Ideas Defence Day Sale has us in awe!

September 5, 2022

Ideas is really the one stop solution for all essentials, be it ready-to-wear fashion, aesthetic home decor or playful clothes for our little ones, the

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Ideas latest Kids Collection is all things dreams are made of!

August 31, 2022

The all- new Kids Collection by Ideas with it’s unique colors and striking prints provides a wide display of options to make your little ones

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