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Ushna Shah

Ushna Shah in the black FTA lehenga choli is a total head turner

July 12, 2021

Summer weddings are all the rage this season and we know you need cues to dress up for it. While summers maybe all about color

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summer

Celebrity approved summer style trends

June 30, 2021

The soaring temperatures must be getting hard on your tender nerves. But does that mean we let fashion take a backseat? NO WAY! Summer is

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Gen-Z

3 Celebrity approved Gen-Z Style trends

June 29, 2021

Generation Z! The wild cats who are taking the fashion scene by a storm. Our celebrities really know how to ace these surging trends and

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Pakistani fashion campaigns are celebrating diversity and we love them!

March 18, 2021

It’s definitely 2021 now that fashion campaigns have began to understand that beauty doesn’t have a concrete definition, and are now making their brands inclusive

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Interview: Saadia Asad on standing-out, her vision & what defines her brand

March 17, 2021

What was the vision behind this collection, how did you translate it? When it comes to lawn, at NOOR I always find it extremely intriguing

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Doors to ETHNIC’s Flagship store are now open!

March 13, 2021

With the shift in ways people shop moving more towards E-Commerce, brands are hard-pressed to make the brick and mortar store experience more than just

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Summer

Spring Summer Collections That Are Making Us Swoon

February 13, 2021

The transitional season makes it hard to dress up to the nines but leave it on the brands to come up with fluorescent and trendy

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Designer Ali Xeeshan sheds light on the age-old tradition of dowry at PHBCW

February 6, 2021

One of Pakistan’s leading names in fashion Ali Xeeshan showcased his brand new 2021 bridal collection entitled ‘Numaish‘, at the 18th edition of the coveted

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Redefining Masculinity: Men who are pushing boundaries through fashion & beauty

January 31, 2021

For around the last hundred years or so, men have lived within a fairly narrow range of art and fashion. Although every year has its

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leather

It’s Leather Weather And Our Celebrities Know it

December 22, 2020

As the chilly surrounds us its time to bring out our leather essentials from the back of our wardrobe. Leather is an instant #ootd booster

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