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The Forgotten floods: the plight of 10 million victims has become yesterday’s news

April 4, 2023

Almost six months ago Pakistan experienced ten folds more rain than expected pulling down houses and hopes of many people affected by it. When the

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The most important thing we overlook in Ramzan: helping our moms in the kitchen

March 20, 2023

Entering Ramzan with pure intentions is a pre-requisite to celebrate and derive the most benefits from the month. While everyone is busy with improving their

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Why the Bollywood Brides have failed us!

February 13, 2023

Despite of the world famous celebrated stylists at their service, whenever it comes to Eastern wear, Bollywood ladies always give us an ‘ick’ because of

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Jennifer

Jennifer Aniston in a lehenga choli? Hell Yes!

January 31, 2023

Jennifer Aniston is the personification of a timeless ‘Style Icon’. The Murder Mystery actress has always been a fashion critic favorite for her sartorial choices.

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Designer Extraordinaire – Mohsin Naveed Ranjha has swept Karachi with his new studio!

January 26, 2023

Three years ago, we asked Mohsin Naveed Ranjha about his experience of expanding the Lahore store which had recently been renovated then. Three years later

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Faraz

Faraz Manan ensembles are a favorite among the young lads at the ‘Ambani Engagement’!

January 24, 2023

Faraz Manan’s popularity among the Bollywood celebrities comes as no surprise. Rather, what is surprising is that there is no certain clique that is wooed

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Embrace The Festive Season With Chashni Sweets!

January 11, 2023

A mainstay of South Asian celebrations, Chashni Sweets is the boutique sweet house that offers mithai that carries the sweet taste of home. No celebration

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Winter

The Ultimate Winter Guide For The Sustainable Fashion Maven

January 4, 2023

We’re all for that main character energy! While we’ll never be over a classic powder blue-khakee combination, sometimes you have to step out of the

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In Conversation with Art Director and Storyteller Hashim Ali

January 2, 2023

Hashim Ali has redefined the way we look at creative direction. His craft is immaculate and every brand seems to realize that with him becoming

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thrifting

You may or may not like it but thrifting is the fashion move dominating the scene!

December 26, 2022

Thrift stores have taken over our Instagram feeds like smog invading our skies but what is it all about and why the global hype? We

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