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Mohsin Naveed Ranjha sweeps us off with his new collection “Jahaan Zaad”

August 26, 2021

Mohsin Naveed Ranjha has taken our breath away with Jahaan Zaad and given us

Deepak Perwani

Dream Weaver Deepak Perwani gets candid about his journey and the legacy he has created

July 19, 2021

Deepak Perwani is a name to reckon with and we’re all well aware of

Ushna Shah

Ushna Shah in the black FTA lehenga choli is a total head turner

July 12, 2021

Summer weddings are all the rage this season and we know you need cues

summer

Celebrity approved summer style trends

June 30, 2021

The soaring temperatures must be getting hard on your tender nerves. But does that

Gen-Z

3 Celebrity approved Gen-Z Style trends

June 29, 2021

Generation Z! The wild cats who are taking the fashion scene by a storm.

Pakistani fashion campaigns are celebrating diversity and we love them!

March 18, 2021

It’s definitely 2021 now that fashion campaigns have began to understand that beauty doesn’t

Interview: Saadia Asad on standing-out, her vision & what defines her brand

March 17, 2021

What was the vision behind this collection, how did you translate it? When it

Doors to ETHNIC’s Flagship store are now open!

March 13, 2021

With the shift in ways people shop moving more towards E-Commerce, brands are hard-pressed

Summer

Spring Summer Collections That Are Making Us Swoon

February 13, 2021

The transitional season makes it hard to dress up to the nines but leave

Designer Ali Xeeshan sheds light on the age-old tradition of dowry at PHBCW

February 6, 2021

One of Pakistan’s leading names in fashion Ali Xeeshan showcased his brand new 2021

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