The MNR London Phenomenon!

A conversation with fashion force Mohsin Naveed Ranjha, Managing Director Abubakar Naveed Ranjha and Cresset CEO Asad Malik




London’s Regent Street has officially become a hub for South Asian fashion with the grand opening of the MNR Design Studio
this past weekend. Niche had exclusive access to the event and we now sit down with the creative force behind the label, Mohsin Naveed Ranjha, his brother and the studio’s Managing Director Abubakar Naveed Ranjha, as well as Cresset CEO Asad Malik, a key collaborator, to get the inside scoop on this historic moment.

Q: This is a monumental occasion for MNR and South Asian fashion on a global scale. Mohsin & Abubakar, what emotions run through you as you open your doors on Regent Street?

Mohsin Naveed Ranjha: “It’s thrilling,” he confessed. “We’ve poured our hearts into building a brand that celebrates South Asian heritage with a morecontemporary edge. To see it resonate on this international platform is incredibly humbling. We envisioned MNR as a bridge, connecting the rich traditions of South Asian fashion with a global audience, and this feels like a giant step towards achieving that dream.”

Abubakar Naveed Ranjha:It gives us great pride to see the MNR Design Studio sign, right there, in the heart of London. It is with thanks to our family, our artisans and our team that we have achieved this today. After all, this wouldnot have been possible without a tremendous team effort,” he emphasized. “We’re equally grateful for Asad Malik’s expertise and the unwavering support of fashion accelerator Cresset. Their guidance and industry knowledge were instrumental in making this London dream a reality.”Q: The studio itself is a feast for the senses. Asad and Mohsin, you mentioned to us that it’s more than just a store. What kind of experience has been curated for visitors?

Asad Malik: “We envision the MNR Design Studio as a cultural touchstone,” he explained. “It’s a space where visitors can embark on a journey of discovery, immersing themselves in the exquisite craftsmanship and design sensibilities that are the hallmarks of South Asian fashion.”Mohsin takes very seriously his responsibility to offer a true representation of South Asia culture and the MNR Design Studio London, reflects this.”

Mohsin Naveed Ranjha: “Exactly,” he echoed. “We want to offer a comprehensive experience for a diverse clientele: from British Asians to Europeans alike. We house  ready-to-wear pieces that capture the pulse of modern fashion to exclusive, limited-edition collections and bespoke bridal services for both men and women.”

Q: MNR has already garnered a loyal following internationally, with your designs gracing celebrities worldwide. Abubakar, tell us more about this global recognition you and Mohsin have built up for the brand through the years?

Abubakar Naveed Ranjha: “It’s incredibly gratifying,” he admitted. “Witnessing our creations travel the globe and adorn renowned personalities like Bollywood royalty – from Ranveer Singh to Janhvi Kapoor and Sara Ali Khan – and even Hollywood stars like Tan France is inspiring. In fact, having personalities like Sonam Bajwa, Shabaz Ali, Aymen Saleem, Saima Mohsin and Haroon Rashid attend the launch event and speak highly of the Design Studio was extremely rewarding. This expansion into London will now allow us to share the stories woven into every MNR garment with a wider audience.”

Q: Your designs are a beautiful blend of contemporary trends and South Asian heritage. Mohsin, what inspires you to create such unique pieces?

Mohsin Naveed Ranjha: “We believe fashion has the power to tell stories,” he explained. “South Asian heritage is a treasure trove, brimming with cultural influences and traditions. We draw inspiration from everything – from age-old textiles and meticulous craftsmanship techniques to the vibrant energy of modern South Asia. Each MNR piece embodies a narrative waiting to be unraveled by the wearer.”

Niche extends a warm congratulations to
Mohsin, Abubakar, and Asad. The MNR Design Studio stands as a testament to their vision, not just for the brand, but for South Asian fashion’s ascent onto the global stage. This is a new chapter filled with promise, and we can’t wait to see what stories MNR tells next.