Pakistani producers are coming out in protest about Hollywood movies replacing local movies during prime time, demanding more support for the fragile state of the Pakistani film industry.
Despite the fact that this year Pakistani movies made quite an impact at the box-office with all 5 Eid-ul-Fitr releases doing well, Hollywood movies replaced local movies during prime time. As a result, directors and producers are protesting.
Delighted to announce the release date for my 4th film, ‘Parde Mein Rehne Do’ on Eid ul Fitr 2022! #HaniaAamir #alirehman #wajhahatrauf #sadiafaisal #jawedsheikh #showcasefilms #pmrd pic.twitter.com/VQDaHSufFC
— Wajahat Rauf (@wajahatrauf) February 6, 2022
The problem stems from the fact that the Motion Picture Ordinance of Pakistan states that not more than 15% of foreign content can be aired on occasions like Eid. However, Hollywood films like Dr. Strange were still being shown in theatres. This resulted in foreign films taking over 70% of show times, leaving local movies with odd timings and poor viewership.
Reacting to the situation, local producers such as Wajahat Rauf took to social media to object against the situation.
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Such lack of patronage can result in the local movie industry weakening yet again.