A couple of days ago, Instagram announced plans to suspend the launch of new features after a backlash from top users on the platform including influencers, and celebrities.
Instagram boss Adam Mosseri said the trial version of the revamped app would be phased out within weeks.
“I’m glad we took a risk – if we’re not failing every once in a while, we’re not thinking big enough or bold enough. But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that,” Mosseri said.
👋🏼 There’s a lot happening on Instagram right now.
I wanted to address a few things we’re working on to make Instagram a better experience.
Please let me know what you think 👇🏼 pic.twitter.com/x1If5qrCyS
— Adam Mosseri (@mosseri) July 26, 2022
Celebrity sisters Kim Kardashian and Kylie Jenner also posted on social media this week urging the company to “make Instagram Instagram again” and stop trying to be like TikTok.
The newly introduced features include an increase in recommended videos similar to TikTok app, which users criticized prevented them from seeing photos of friends and family.
Users believed the old changes in Instagram to simply have been copied from its competitor “TikTok- and to have been introduced to keep up with the growing popularity of TikTok which comprises videos rather than still images.