Celebrities come forward to demand royalty payments for reruns

Veteran actor Naila Jaffri calls for a movement to pay artists royalties for their work

Shanzay Salman

Shanzay Salman

Features Editor
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Pakistani celebrities from the entertainment industry are now raising their voice towards getting paid artist royalties for reruns of their work. Countries around the world give royalties/residuals to artists every time a show is re-run on television, a second time or more, owing to its success. However, sadly in Pakistan where many artists are already underpaid, there is no policy or law ensuring that artists be given financial credit for their work.

What exactly is a royalty/ residual?

A royalty is a financial compensation that is paid to the actors, film or TV directors, and other artists involved in making a TV show or movie in cases of reruns, DVD release, or online streaming release of the recorded production.

Royalties usually comprise of a small fraction (2-5 percent) of the original fee the actor was paid for her appearance in an episode. This percentage is paid every time an episode is run forever. In most countries, industry trade unions calculate and administer this amount, in this way ensuring that everyone receives a fair share of financial credit for the project.

After actress Naila Jamil posted a video from her hospital bed, urging authorities and media industry to pay artists royalties for reruns on their productions, saying “If you want to help me, please speak up for this cause,” many celebrities came forward to express solidarity for the cause.

Celebrities Lend their Voice to Demand Royalties 

Many celebrities took to social media to voice their opinion against not being paid royalties for the rerun of their work. Ayesha Omar demanded that “senior actors should be given royalties and financial support, if not all.”

Ushana Shah did a contrast of what happens around the world as compared to Pakistan in terms of royality.

Mansha Pasha called for proper policies to give artists their due rights.

On the other hand, Yasir Hussain used his social media to amplify voices advocating for royalty payments for the usage of their work on TV channels.

Faysal Qureshi also weighed in on the trend of paying artists royalties for their work.

In Pakistan the need for royalty payments is something that has been talked about several times, but was never payed any real attention from the media or the public, up until now. We stand with the artists of our country in their demand for royalties to ensure fair distribution of financial credit for all, instead of a few media giants profiting alone from the hard-earned efforts of the entire team.