Pakistani Brands Promoting Sustainable Fashion!

Its one thing to be fashionably conscious but it’s another thing to be fashionable yet conscious in one’s decisions to be able to create an impact or at least create some awareness. Sustainable Fashion is the need of the time; nobody expects the situation to change overnight but it’s about time that brands start to…

Its one thing to be fashionably conscious but it’s another thing to be fashionable yet conscious in one’s decisions to be able to create an impact or at least create some awareness. Sustainable Fashion is the need of the time; nobody expects the situation to change overnight but it’s about time that brands start to place themselves in a position which directs them to the ultimate aforementioned goal of Sustainable Fashion.
Here’s a list of the brands that are visibly supporting the cause of Sustainable Fashion .

Generation
Recently Generation brought into discussion the hazardous effects of throw away-one time use plastic bags that has increased waste generation in Pakistan by a large scale. Their re-Generate campaign explains how to do composting in the right manner. Head over to their Instagram page for a step by step guide.

Ali Xeeshan Theater Studio
The decorated designer showcased his collection Choke at the New York Fashion Parade to highlight the effects of plastic pollution and how the throw-away culture happens to do serious harm to the environment. Their approach reflects an empowerment through fashion route that brings into notice the ignorance that surrounds such a sensitive issue.

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Fashion parade Newyork. Plastic pollution is an issue that outweighs the conveniences offered by plastics and the throw-away culture. Ali Xeeshan Theater Studio has been laboriously working for months to highlight serious consequences of plastic on the environment to bring you the collection CHOKE aiming to increase understanding of this issue to empower through fashion. The result of the prolonged usage of this detrimental material means that about 2 million plastic bags are used every minute. Single use plastic accounts for 40% of the plastic produced every year where their usage might be merely of some minutes to an hour but they may persist in the environment for hundreds of years! Not only is the general environment negatively affected by plastic but also the ecosystem is vastly threatened. It kills 1.1 million seabird and animal every year to the extent that now 700 species of marine life are facing extinction! Every time someone litters mindlessly, it’s their conscience that’s choked by ignorance. #ChokeUpWithRage Featuring @sohaialiabroofficial @fashionparadeofficial #NewYorkFashionParade #saynotoplastic #fashionparade #newyork #CHOKE #alixeeshansignature #plasticpollution #lifeinplasticnotfantastic #staytuned #sohaialiabro

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Levi’s
Levis is contributing to the betterment of our environment by extending their helping hand to their customers so that the latter can also join in to collectively save the planet. They  throw light on how denim doesn’t have to die, how the fabric has the ability to be repaired, re imagined and recycle. Throwing away denim eventually causes carbon emission which is the issue they are trying to resolve.

Sapphire
This independence day, Sapphire started Canvas bags which were completely free of cost. Made with re-purposed and leftover fabric; the bags were a functional take at making a conscious choice. The bags also had an attached pouch of seeds so that customers could plant them and could help in making their country and the world green.

Chester Bernard
Earlier this year Chester Bernard inaugurated their new project Chester Care that also revolved around the re-purposing of old Chester Bernard shirts. Find out more here.

The responsibility lies on every other human being, you and I together need to understand how threatened our planet is. It’s about time we mend our ways and direct our actions to be more conscious and environment friendly.

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