Style meets music at #PHBCW ‘Hair Show’



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The 19th edition of Pakistan’s biggest fashion event ‘Pantene Hum Bridal Couture Week’ #PHBCW happened in Lahore from December 10 to 12, 2021. The event was at it again to redefine the bridal scene with every designer bringing their best foot forward.

Pantene has long been associated with the Bridal fashion week and this year was no different. They had their very own ‘Hair Show’ that was all the rage at the event.

The ramp was a sight to behold with beautiful women walking down the runway with equally beautiful hair! With Pantene’s iconic Life-sized Shampoo bottle as the center stage it was no doubt that Pantene had taken over the ramp!

#PanteneMoreOpenHairDays tackles the problem of hair fall and makes it easy for women of all ages to enjoy their long luscious hair. The models depicted exactly that as they strutted down the runway with the most gorgeous hairstyle at the ‘Hair Show’

Pantene’s gorgeous models joined in dancing with Umair Jaswal who performed at the show. The song ‘Baalon ko Apni Tarah Urne Dou’ focused on the freedom and beauty of open hair, the courage and confidence women can attain by letting their hair down and being themselves.


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Furthermore, Designer Fahad Hussayn styled his models with Pantene’s iconic gold color marking it as an inspiration which made quite an impact at the event! The show was the perfect blend of music and style making the audience have a gala time.

The Hair Show definitely stood out with the creativity and oomph it brought to the forefront; the bling, style and overall glam was an absolute show-stopper!