In the realm of luxury textiles, PASHA has long stood as a symbol of sophistication and refinement in Pakistan. Renowned for its unwavering commitment to quality and tradition, PASHA has woven itself into the very fabric of Pakistan’s cultural heritage. Over the decades, this premier brand has crafted a legacy of excellence that transcends generations, each masterpiece elevating the standards of luxury and elegance.
Zargar, crafted with a superior 3-ply thread count, offers a luxurious feel that distinguishes it from other fabrics. Each knot is meticulously handcrafted by master artisans, ensuring unmatched quality and craftsmanship. The true uniqueness of Zargar lies in its blend of tradition and modernity. The language used to define the collection is both timeless in its simplicity and intricate in thought.
The launch event for Zargar was a celebration of this blend, featuring an immersive audiovisual presentation curated by Studio Pasha. This presentation highlighted the intricate beauty and cultural significance of the fabric. Guests marveled at the delicate embroidery and luxurious texture, recognizing Zargar as more than just a fabric – a symbol of enduring tradition and innovation.
Distinguished guests at the launch included Saleema Hashmi, Shehnaz Ismail, Head of Textile at Indus Valley School, designers Safinaz Muneer and Sonya Battla, fashion media Aamna Isani, Noor-e-Seher, Amir Bokhari, and Koel supremo Noor Jehan Bilgrami. Hosted by Pasha Fabrics at Café Koel art gallery in Karachi, the event was graced by prominent business figures and noted personalities. Their presence underscored the elegance and prestige of Zargar.
As Pasha continues to redefine luxury, Zargar stands as a testament to its commitment to tradition, innovation, and excellence. Each delicate stitch in Zargar tells a story of heritage and craftsmanship. Through Zargar, Pasha reaffirms its dedication to timeless artistry, ensuring that its legacy inspires generations to come.
Zargar, and other Pasha labels, will be available at the Schon Circle store in Karachi starting June 5th, 2024. This store, located near Uzma Arcade, stands as a symbol of luxury and refinement, embodying the essence of the Pasha brand.
Photography by Faisal Farooqui at DragonFly
