As we celebrate the spirit of inclusivity during Deaf Awareness Month, KFC, the renowned fast-food brand, emerges as a shining example of a company dedicated to empowering differently-abled individuals in Pakistan. In a nation where challenges to deaf empowerment have persisted, KFC Pakistan has taken significant strides to create a legacy of inclusion and diversity.
One of KFC Pakistan’s groundbreaking initiatives was its 14th August Campaign, where a deaf student showcased his incredible talent by rapping in sign language. This remarkable event marked a first in Pakistan and symbolized KFC’s commitment to highlighting the talents and abilities of the deaf community.
Currently, KFC Pakistan provides cutting-edge education to over 2100 deaf students through trusted partners. However, their commitment goes beyond education, as they have actively integrated more than 250 deaf individuals into their 7000+ strong workforce. This integration has created a 360-degree ecosystem of inclusion, proving that KFC Pakistan is not just talking the talk but walking the walk when it comes to empowering differently-abled individuals.
One of KFC Pakistan’s standout initiatives is the “Hearing withHeart” program. This program empowers deaf team members to excel in customer service roles, breaking barriers and shattering stereotypes about the capabilities of deaf individuals. It not only provides these individuals with employment opportunities but also enhances their confidence and independence.
To further enhance inclusivity, KFC Pakistan has established eight dedicated branches throughout the nation. These branches provide a welcoming and accessible environment where both customers and team members can communicate effectively, fostering a sense of belonging for everyone.
At the forefront of KFC Pakistan’s mission for deaf inclusion is Raza Pirbhai, the CEO of KFC Pakistan. He has been a tireless advocate for deaf empowerment, engaging with the government and encouraging fellow private organizations to follow suit. Mr. Pirbhai believes that excluding deaf individuals from education and economic participation is not just a disservice to them; it’s a missed opportunity for increased productivity and prosperity within the country.
KFC Pakistan’s partnership with Deaf Reach, a project of the Family Educational Services Foundation (FESF), since 2014 has been instrumental in achieving their goals. Deaf Reach, a network of schools catering to the Deaf community, provides a comprehensive solution, from education and skills training to job placement and community inclusion.
In conclusion, KFC Pakistan’s commitment to empowering differently-abled individuals, particularly the Deaf community, is a testament to their dedication to inclusivity. They have not only transformed the lives of hundreds of individuals but have also set a remarkable example for other organizations to follow. As we celebrate Deaf Awareness Month, KFC Pakistan serves as a beacon of hope and inspiration, proving that inclusivity is not just a choice but a responsibility that every organization should embrace.
