This PSL season, we know confidence comes from within and CLEAR Men’s scalp-first approach emphasizes exactly that. True confidence starts with what’s under the helmet: the scalp.
The CLEAR x Peshawar Zalmi partnership aims to highlight that along with the mental and physical aspects of the game, it’s also about how you feel, and it starts right from the head-the scalp.
This partnership aims to educate men on how dandruff and its treatment varies greatly from women, with men requiring five times the effort due to structural differences.
Hence to supercharge their super selves, they need this super solution. CLEAR MEN is designed exclusively for men, the triple-action dandruff technology is made to eliminate dandruff and strengthen the scalp barrier.
CLEAR Men’s dandruff-free confidence aligns with the core mission of Zalmi’s high performance, highlighting how both share values of discipline, resilience, and strength.
Being a fan-first brand, fans will witness engaging on-ground activations and digital content, including VR Cricket Zones and interactive scalp education games as well as multiple opportunities to win match tickets and more.
CLEAR Men and Zalmi share the goal of empowering young Pakistani men on and off the pitch by furthering their confidence, strength, and self-care.
This partnership is a rallying call for men to take their scalp health seriously as part of peak performance.
