Where do you find your design inspiration?
As an artist, I find inspiration every day in the beauty of the world surrounding us, as my jewels capture the essence of a moment. I am always inspired by everything around me-be it our heritage, our culture, our tradition and most importantly our roots. Most of my designs are traditional yet very contemporary for the woman of today.
How would you describe this collection?
Reine by Hamna Amir Designer Jewelry brings to you unrivalled splendor and magnificence, thoroughly sculpted to perfection. Reine means THE QUEEN and in the collection, our signature aesthetic has been combined with unparalleled craftsmanship rendering this collection for royalty. All the pieces of the collection have been carefully chosen and flawlessly handcrafted to create unique jewels that can be passed on from generation to generation.
How does it feel when renowned celebrities wear your pieces?
Having worked for almost 15 years in the industry, we have worked with almost all leading celebrities and actresses. It is always an overwhelming experience when a piece is carried with elegance and style.
How do you deal with competition? Is it hard to stand out with many big names in the industry?
I believe there is always room to grow and improvise, having said that I strive to be better than yesterday- being in competition with no one but myself.
Do you believe in following trends or like to keep it classic?
Our philosophy is to create pieces which are timeless. Pieces which are everyday wear and can be passed from generation to generation.
What’s next in store for Hamna Amir as a brand?
I am focusing on many upcoming projects like Reine. Through this collection I have challenged myself to give best to the jewelry industry. So looking forward to work internationally and locally with some of the best artists.