Veet Pakistan Empowers Women with #BuildHerUp Campaign




Veet, leading brand in the depilatory category, manufactured by Reckitt Benckiser Pakistan Limited (RBPL), is committed to support women in achieving their dreams. This Women’s Day, under its flagship program, Veet Academy, the brand has launched a campaign called #BuildHerUp for women across Pakistan. The aim of this campaign is to enable women to pursue their aspirations by offering them mentorship with Veet Academy experts, who are well-renowned and accomplished within their respective fields.

Veet Academy is an enabling institute that has helped many females by grooming them on five key values of personality development which are Charm, Confidence, Intelligence, Health & Fitness, and Communication. Historically Veet has been reaching out to almost a million females each year and empowering them through the various Veet Academy initiatives that include the School & College Program, Digital Training & Miss Veet Pakistan.

From a population of 100,000,000 women in Pakistan, as per Pakistan Census Survey 2017, very few women end up achieving their dreams. Veet Pakistan believes that this gap exists because most females across the country do not have the privilege of receiving basic guidance to be able to learn the skills required for accomplishing their ambition. The #BuildHerUp initiative aims to bridge this gap by offering females personal development opportunities and social support.

Talking about this initiative, Humayun Farooq, Director Marketing Health, RBPL said, “#BuildHerUp is a campaign that is very close to our hearts because we believe that women in Pakistan are capable of moving mountains when they put their minds to it and if the right direction is provided to them timely. Veet wants to empower them and equip them with the relevant tools so that they are able to achieve their dreams.”

Girls can enter themselves or nominate someone else for #BuildHerUp on Veet Pakistan’s Facebook Page with the story of their dream, why they couldn’t achieve it and how they feel this platform could help them. Five lucky winners will be selected and mentored by the Veet Academy experts who will provide them the necessary grooming and guidance required to fulfill their professional aspirations.