Only a month ago it was announced that Rihanna in collaboration with LVMH will be launching an apparel brand. The President and CEO of the LVMH maison, Bernard Arnault took interest in Rihanna as a possible future CEO after their partnership between LVMH and FENTY Beauty.
This Partnership makes Rihanna the first woman to create an original brand at LVMH, the first woman of color to lead a LVMH maison and her line will be the first new house created by the group since Christian Lacroix in 1987.
FENTY’S official IG page posted a video excerpt featuring a diverse assortment of models and a glimpse of Badgalriri herself styling some of the muses.
Badgalriri also took to her Instagram and posted pictures in some of the expected looks from FENTY’s debut collection.
Teased with the new campaign trailer it is clear that the brand will be empowering it’s customers with classic silhouettes as a reflection of RiRi’s own personal style.
Fenty will debut at a Paris pop-up shop on May 24, and globally online May 29.