Last year the beginning and the end of Ramadan streamlined 15m feed posts on Instagram and the data showed, Instagram users wanted to share their moments of kindness and good deeds.
In accordance to the importance of Ramadan in the Muslim Calendar throughout the world, Instagram has launched a campaign which aims to encourage the celebration of the Holy Month,allowing users to share their acts of kindness with the hashtag.
Along with that, its first-ever camera effect designed especially for Ramadan, which consists of a “Lantern”, an effect that adds a glowing, orange-hued filter and Arabesque-inspired crescent shapes to images. Users can move the shapes around the screen with their fingers, and personalize them with greetings associated with the holy month.
