Instagram has completely shifted and changed the dynamics of the digital fashion industry in the last couple of years. With new retail features being constantly updated, Instagram has become a leading tycoon in the realm of digital marketing.
Following the Shopping bag feature ” a link, that allows you to go directly to the website from where you can purchase that particular product ” Instagram is now making it easier to shop through the platform.
A new account @shop features fashion , beauty and home brands, curated by an editorial team at Instagram. The feature is a bold step in order to steer the consumer’s purchasing power and to redirect it towards retail startups.
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“My mom was my biggest influence,” says @cafune.official co-founder Queenie Fan. “Growing up, I would watch her coordinating prints and matching accessories…. It was fascinating.” As she got older, Queenie’s interest turned into a full-on obsession, with a focus on vintage Japanese streetwear and handbags. After graduating from the Rhode Island School of Design, she worked as an accessories designer in New York City. In 2015, she moved back to Hong Kong and partnered with a childhood friend, Day Lau, to launch Cafuné. “Some of our handbags are more unconventional with unique shapes. We worried that customers would find it difficult to understand.” Instead, Queenie happily reports, the unusual shapes became Cafuné’s best sellers.