Instagram has completely shifted and changed the dynamics of the digital fashion industry in the last couple of years. With new retail features being constantly updated, Instagram has become a leading tycoon in the realm of digital marketing.
Following the Shopping bag feature ” a link, that allows you to go directly to the website from where you can purchase that particular product ” Instagram is now making it easier to shop through the platform.
A new account @shop features fashion , beauty and home brands, curated by an editorial team at Instagram. The feature is a bold step in order to steer the consumer’s purchasing power and to redirect it towards retail startups.