Since it’s release in 2010 , the Facebook owned platform with over a billion active users/month has constantly been setting benchmarks in the fashion and entertainment marketing industry.
It’s almost unfathomable to imagine the strong digital presence of fashion giants and neophytes without Instagram, but news of the Facebook owned company being able to use our photos have been circulating over the web since last night.
Celebrities, fashion influencers, art critics all took up to Instagram and posted their concerns regarding a possible breach of privacy and copyright infringement and soon enough the post was dismissed as a hoax.
According to “Hayleigh Bosher, who is a Lecturer in Intellectual Property Law at Brunel University London “
The users own their content , which precisely means that the users can and do have the rights to post, produce , copy and sell their content- yes. Having said that Instagram does amass some rights over their users content considering the following excerpt from their policy
““non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use their content.” This license is also “perpetual” and “irrevocable” and gives Instagram the right “to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display your content,” including for “commercial purposes.”
Since Instagram makes money by sharing its users content , they do have the rights to Sell content and licenses to a third party. It also states that Instagram can use it’s users content for it’s own purposes.
However scary the idea of a possible privacy breach sounds, Instagram comes with a long list of non-negotiable terms and conditions that the user agrees to – whether they like it or not , as soon as they download the app.
Some Celebs- critically bashed the post while others like Ellen had her own comedic take on it.
I guess we all need to read through those policies that we hastily agree to right before downloading or installing a product or an app in our devices and we’d know what exactly we’re getting ourselves into.