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Sarah Jessica Parker

Sarah Jessica Parker in a shalwar kameez-esque ensemble has us swooning

September 28, 2022

Sarah Jessica Parker has taken over Pakistani gram screens for her very ‘desi girl

Levi’s® Launches the Next Iteration of Buy Better, Wear Longer

September 23, 2022

Levi’s® just launched the next iteration of its “Buy Better, Wear Longer” campaign which

GulAhmed’s Winter Collection 2022 is the ‘it’ Collection of the Season!

September 23, 2022

GulAhmed has just launched their Winter Collection for the year 2022 and we’re elated!

denim

Maya Ali’s denim on denim look is your cue to stylish dressing this transitional season

September 21, 2022

Maya Ali likes to keep it classic and we’re always in awe of her

jersey

#Watermelon is trending on Twitter and the reason might surprise you!

September 20, 2022

Watermelons are having a moment! On Monday evening, the Pakistan Cricket Board (PCB) finally

iphone 14

Our favorite IPhone 14 memes from the internet

September 14, 2022

IPhone 14 has been released and we know what follows, Memes, memes and more

Celal Al

Turkish actor Celal Al of Dirilis: Ertugrul is in Karachi to help flood affected victims

September 13, 2022

Everybody in Pakistan has been affected by the floods, some physically, some emotionally and

How Lilly Singh became a trailblazer fashionista!

September 7, 2022

Style, fashion, trends, sticking to classics, experimenting- we love it all! Clothes have always

Reimagining Luxury Real Estate with Pakistan’s First Vertical Forest.

September 6, 2022

  As more and more people move to cities, rural areas are shrinking and

Ideas Defence Day Sale has us in awe!

September 5, 2022

Ideas is really the one stop solution for all essentials, be it ready-to-wear fashion,

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