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Ajrak Chic: Couture with a Conscience

January 23, 2024

Ajrak- a handcrafted textile that holds deep cultural significance specifically to the Sindhi culture has made a triumphant return to the forefront of the fashion

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Zulfiqar Ali Bhutto

Beyond the northern peaks: Zulfiqar Ali Bhutto’s Instagram stories ask a poignant question.

January 10, 2024

According to conventional wisdom, Swat has often been likened to the Switzerland of Pakistan. Frequently, the touristy and picturesque destinations in Pakistan are reduced predominantly

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Shehzad Roy

Striking the right chords: Shehzad Roy and Hasan Raheem’s video at Zindagi Trust’s School

December 12, 2023

In the midst of the prevailing grief and sorrow surrounding the current global political landscape, finding a glimmer of hope that keeps us motivated can

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The Tarun Tahiliani Experience: Redefining South Asian Couture

November 27, 2023

In the vibrant South Asian fashion fabric, one name resonates with unparalleled understanding and celebration of heritage—Tarun Tahiliani. Carving a niche in the industry, Tahiliani

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Shamoon Sultan

On his birthday, we celebrate Shamoon Sultan’s business brilliance at Khaadi

November 22, 2023

In the dynamic yet saturated fabric of Pakistan’s fashion scene, one brand has consistently risen above the rest, proving its mettle time and again—Khaadi, the

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Redefining glamour: Aditi Rao Hydari charms in Hamna Amir Designer Jewelry

October 18, 2023

Renowned for her enduring elegance and classic allure, Aditi Rao Hydari consistently gravitates towards designers and brands that elevate sophistication. She does it again as

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Mubashira

Can we take a moment to appreciate Ayeza Khan aka Mubashira’s fashion choices in drama ‘Mein’?

October 11, 2023

The ARY Digital series ‘Mein‘ is causing quite a buzz this season. Ayeza Khan portrays the character of Mubashira, a privileged young woman who has

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Punjabi singer Karan Ajula wears Mohsin Naveed Ranjha on his wedding

October 10, 2023

Mohsin Naveed Ranjha Design Studio with its fiery color palette and rich craftsmanship screams Punjabi glamour. His unique style has given him international acclaim with

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Izzah Shaheen Malik of Pictroizzah is redefining celebrity weddings and how!

October 4, 2023

When it comes to the competitive world of wedding photography, there is one name that has created waves in the industry and it’s none other

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Bridal beyond Red: The pastel invasion of South Asian weddings

October 2, 2023

Red has been the monarch of the South Asian bridal heritage, its reign looked rather undefeatable but the tables have turned. For ages, brides have

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