After A Successful Online Launch, The Great Summer Sale by Ideas Is Now In-Stores Across Pakistan




The wait for Pakistan’s biggest fashion retail event is now over! After a successful online-only edition, The Great Summer Sale by Ideas is now in-stores across Pakistan. Fashion enthusiasts will be flocking to one of 100+ store locations nationwide to enjoy up to 70% OFF on all categories, including GulAhmed fashion fabrics, Ideas Home, women’s and men’s apparel, shoes, and bags.

At the heart of this event is none other than the special editions of GulAhmed Lawn. The fashion studio has released an exceptional capsule collection featuring a mix of traditional, floral, and geometrical prints. Starting from just PKR 2,991, these three-piece lawn suits are great for anyone looking for effortlessly stylish daily wear.

For men who like to design their wardrobes to their custom fit, GulAhmed fabrics has launched more than 200 products in a variety of materials and makes, including Fine Cotton, Latha, Wash-and-Wear, Blended Boski, etc. The color options are virtually endless. From brick reds to regal purple and every shade in between, the GulAhmed Men’s Collection is made for creating monochromatic ensembles.

If you find tailoring troublesome, then you are in luck as Ideas Pret and GulAhmed Kaaj collections are up to 70% OFF. You can score some delightful lawn kurtas, comfy cambric shirts, uber-chic matching separates, and opulent luxury pret wear. Obviously, you will need a few pairs of tights, pants, and shalwars to match your tops. Don’t miss out on the amazing discounts on women’s trousers.

Summer is all about rejuvenation and there is nothing more refreshing than a cool bath after a hot day. Stock up on towels, bath mats, and bathrobes from Ideas Home at unmissable prices. Revitalize your bedrooms with vibrant bedding options. While you are at it, consider buying a few cushion covers for the ultimate summer decor revamp.

Accessorizing won’t be heavy on your wallet as shoes and bags are up to 70% OFF. Slide your feet into the brightest footwear collection in Pakistan. From truly traditional khussas and kohlapuris to modish slippers and heels, women’s shoes from Ideas gives other brands a run for their money.

Men’s fashion has evolved over the years. Gone are the days when you would have a few tonal options. Ideas Man has truly changed the game for menswear in Pakistan. The brand has all the hip and happening trends–that too at unbelievable discounts.

With stores filled with the season’s best fashion, the Great Summer Sale is truly a shopper’s paradise. Rush to your nearest Ideas store now or visit to shop online with FREE delivery on orders worth PKR 2,000.