Before fashion tech became a buzzword, Asad Malik was already weaving technology into the very DNA of brand strategy, design, and fashion retail. In an industry often split between dreamers who create and technocrats who execute, Malik emerged as the rare architect of possibility-where creativity meets commerce with seamless panache.
From his trailblazing leadership at Cresset Technologies to his latest venture, Meraki, Malik has redefined how fashion interacts with the world: accessible, efficient, and deeply connected across continents.
Cresset Technologies: Engineering the Fabric of Strategized Fashion
As the driving force behind Cresset Technologies, Malik built a company that does far more than support the fashion ecosystem; it transforms it. Offering end-to-end brand solutions that span manufacturing, logistics, digital strategy, and retail expansion, Cresset has become the invisible hand guiding some of South Asia’s most celebrated fashion names.
From your favorite brand’s e-storefront to their social media strategy and creative direction, Malik’s influence extends across every digital touchpoint that defines a modern fashion brand. His teams weigh in on everything that makes a label stand out – visually, experientially, and technologically.
Take Sapphire’s AR Sense application, for instance; a Cresset-powered innovation that reimagines the online shopping experience. It doesn’t just make buying hassle-free; it offers peace of mind, allowing customers to view lifelike 3D versions of products before making a purchase. It’s fashion retail, evolved, where technology doesn’t replace the human touch, it enhances it.
Cresset didn’t just digitize fashion; it democratized access to it. Designers once constrained by geography or infrastructure could now reach global audiences through Malik’s systems-robust, scalable, and beautifully integrated. For consumers, it meant a frictionless shopping experience where couture met convenience. For brands, it meant empowerment, tools to grow, data to refine, and strategy to conquer.
Meraki: Fashion Retail, Reimagined for the Digital Era
In a global fashion landscape that often overlooks inclusivity, Meraki stands as a transformative force, reimagining how luxury is experienced and represented. It brings together the creative pulse of South Asia and the Middle East, offering a platform where craftsmanship meets cutting-edge innovation. It provides designers with the digital infrastructure to grow beyond borders and audiences with access to curated collections that reflect both heritage and modernity.
Through its content-driven approach, Meraki simplifies, elevates, and personalizes the fashion journey, ensuring that luxury feels both meaningful and accessible. Meraki is not just redefining fashion; it is empowering an entire community to see themselves in the global narrative of style.
In Malik’s world, fashion isn’t merely stitched from fabric, it’s coded, optimized, and delivered with precision.
