When Pakistani pop sensation Aima Baig revealed her marriage to Zain Ahmed, co-founder and creative director of streetwear label Rastah, the announcement quickly made waves across social media and the fashion industry alike. The intimate Nikah ceremony, held in Canada on August 6, 2025, was shared through heartfelt posts, with Aima writing, “Married my best friend last night… still feels like a dream.” For many, it was the first time they had heard the name Zain Ahmed, but within the fashion world, he was already a force to be reckoned with.
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Zain Ahmed and Aima Baig had reportedly been dating for a while before their marriage, often keeping their relationship low-key yet occasionally spotted together at events and gatherings. Their subtle public appearances and mutual support hinted at a strong bond, which eventually led to their much-talked-about wedding that brought both the designer and his brand, Rastah, into an even brighter spotlight.
Founded in 2018 in Lahore by cousins Zain, Ismail, and Adnan Ahmad, Rastah emerged as a bold new voice in fashion, a luxury streetwear label that fuses traditional South Asian craftsmanship with contemporary urban design. Under the creative direction of CEO Zain Ahmed, Rastah has carved out an identity rooted in cultural storytelling, ethical production, and innovation.
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In 2022, Zain’s achievements earned him a spot on Forbes Asia’s 30 Under 30 in the Arts category, a milestone that underscored his growing influence. The following year, Rastah became the first Pakistani label to showcase at London Fashion Week, marking a historic moment for the country’s fashion industry.
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The turning point in Rastah’s international journey came when its pieces began appearing on some of the world’s most recognizable stars. In Pakistan, celebrities like Hania Aamir, and Aima Baig have all been spotted wearing Rastah’s distinctive designs.
In Bollywood, icons such as Anil Kapoor and Karan Johar have sported Rastah pieces,
while in Hollywood and beyond, Justin Bieber, Riz Ahmed, Timothée Chalamet, Zayn Malik, have brought the label into the global spotlight.
Rastah operates primarily online, serving a worldwide audience with free delivery to select regions including Pakistan, the US, UK, Canada, and UAE. While there’s no traditional retail branch yet, Zain has hinted at plans for flagship stores in Lahore and New York, as well as global pop-ups. In Lahore, the brand’s studio welcomes visitors by appointment, offering a behind-the-scenes look at its creative process.
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Zain Ahmad isn’t simply a designer -he’s a storyteller, cultural curator, and ethical entrepreneur. From humble beginnings and narrative-driven designs to global recognition and future-forward visions, he’s redefining South Asian fashion one handcrafted garment at a time. With the world now watching, it will be fascinating to see what new milestones he conquers next and how far Rastah’s journey will go.
