Anand Ahuja’s brand Bhaane is popular for promoting individuality and simplicity. The brand is widely known among the younger generation who prefer minimalistic and comfortable clothing.
The brand’s fashion shoots have always stood out because of their clean and raw nature, surprisingly this time around they found the spot for their latest campaign in Lahore specifically in Allama Iqbal Town. The shoot also features Pakistani models.
“Bhaane found its home in Allama Iqbal town, Lahore as we found sun motifs drawn across the designs of gated homes across the colony. We wonder who the designers of this developing city were, what hope they found in a rising Sun, and where such carvings faded off to.
Abeera and Mushahid are out at the dawn of light, looking for the Rising Sun, falling on its symbol wherever they run.”
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Growing up in Pakistan we have all seen gates with sun motifs and we’re intrigued with the concept Bhaane as a brand adopted for this shoot. Cross border fashion exchanges are always welcome as they open the possibility of a peaceful future. However, can women in Pakistan really wear Bhaane on the streets as portrayed in the images? Point to ponder!
